What to Expect When Adopting Electric Vehicles
Jun 29, 2023 | 4 min read

As electric vehicles (EVs) continue to gain popularity in the automotive industry, commercial fleet managers face the same question many consumers ponder: Should we adopt EVs now? In May 2023 alone, more than 113,000 plug-in vehicles were sold in the United States, indicating many are answering “yes” to the question of EVs.1113
However, fleet managers’ path to EV adoption looks a little different than that of consumers because, generally speaking, commercial customers must consider factors that aren’t necessarily relevant to consumers. With that, here’s how to make the transition as seamless as possible.
1. Bring Your Drivers Into the Fold
According to a Ford ProTM commercial fleet decision-maker survey, respondents see C-suite leaders and themselves as EVs’ biggest cheerleaders and their drivers as EVs’ most vocal critics.1046 If drivers are skeptical of EV adoption, consider giving them some hands-on experience with the vehicles. Doubtful drivers may change their perspective once they test-drive an EV.
When Grade A Construction electrified its fleet by adding 11 F-150® Lightning® pickups, employees were initially skeptical, according to Jessica Cox, vice president of corporate services. “We had some interesting reactions when we purchased our 11 EVs,” said Cox. “Everybody was a little skeptical, a little nervous. Once we got them in, we did training on the EVs and showed them the benefits, the dynamic shifted drastically.”
Our survey results showed that EV adopters with hands-on experience are more likely to appreciate the benefits of EVs, such as using the EV as a power source.1046 Lance Lannom, senior vice president and president of operations at Grade A, was floored by the available F-150 Lightning Pro Power Onboard feature, which turns the vehicle into a power source.
He wasn’t the only one. “People were stopping by on the street, looking and asking questions like, ‘Is that the new Lightning? Are you really running a saw off that thing?’” Lannom said. “It was just blowing people’s minds.”
2. Let Software Do the Heavy Lifting
Our survey also showed that almost half of U.S. fleet managers are worried about training fleet drivers to take care of their EVs.1046 While fleet driver training is an important step in EV adoption, the process doesn’t have to be a headache—especially when you have software powered by intelligence from telematics on your side.
Ford Pro E-Telematics129 can help fleet managers unlock operational efficiencies and cost savings through optimization efforts. This includes asset management to maximize vehicles’ life span, help reduce downtime and foster a positive driving experience.
Consider preconditioning, for example. This might be a term that some in the organization have never heard, but it’s crucial to long-term battery health. Here’s how it works: While an EV is plugged into a charger or wall box, the charger preheats (or precools) the cabin and heats the battery to the optimal temperature so the EV has the maximum potential range each time it’s unplugged. If you skip this process, the battery will have to use kilowatts to heat itself or preheat/precool the cabin.
With Ford Pro E-Telematics,129 you don’t have to rely on drivers to remember to precondition their EVs before the start of each workday. Instead, you can schedule departure times remotely. You can allow drivers to manage their own departure preconditioning, but if you want full control of preconditioning, you can disable driver editing on one or more vehicles. Regardless, once a departure time is set, battery and cabin preconditioning will automatically start up to one hour before departure and 15 minutes before departure, respectively.

By setting departure times in E-Telematics129, battery preconditioning will automatically begin up to an hour before EVs need to depart for the day.
3. Make an EV Charging Plan
Just as your gas- or diesel-powered vehicles need a fueling plan, your EVs need a charging plan. Creating a charging plan that works for your commercial fleet is no small feat, but it’s a critical step in EV adoption. Luckily, Ford Pro Charging collaborates with commercial fleets to help assess their charging needs and help plan and deploy the appropriate infrastructure. Plus, E-Telematics129 can help lighten the EV charging load.
Our survey showed that most U.S. fleets store fleet vehicles at company-owned property.1046 By combining vehicle and charging data in the cloud, you have increased insight into the range status, plug-in status and charge log of your EVs at the depot. If you allow drivers to take vehicles home overnight, you can set up home charging reimbursement in E-Telematics129 to compensate them for any at-home charging.
Finally, all Ford EVs have Charge Assist, an in-vehicle app that locates the closest public charging station and provides directions to reach it. Simply enroll your fleet in Ford Pro Public Charge Management to locate and access BlueOvalTM Charge Network stations.
The steps to EV adoption may seem a little daunting, but they don’t have to be. Consider how you can get drivers and other team members excited about the EV adoption process—and use software to streamline your entire operations.
Is your commercial fleet ready to jump-start electric vehicle adoption? Book a free one-hour EV consultation session. We’ll work to understand your commercial fleet’s unique needs, budget and vehicle use cases and select commercial vehicles that deliver.
Disclosure(s)
- 1)
"Light Duty Electric Drive Vehicles Monthly Sales Update." Argonne National Laboratory. https://www.anl.gov/esia/light-duty-electric-drive-vehicles-monthly-sales-updates
- 2)
"Ford ProTM Fleet Manager Global Quantitative Study: Perceptions of Electric Vehicles March 2022." This quantitative study was fielded in the United States, United Kingdom and Germany among 1,250 corporate fleet decision-makers. The survey was conducted online in December 2021. PSB was hired by Ford Pro to conduct the survey. Results are not weighted.
- 3)
Eligible (2022 and 2023 MY) vehicles receive a complimentary three-year trial of Ford ProTM E-Telematics services, and eligible (2024, 2025 and 2026 MY) vehicles receive a one-year trial that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features depend on compatible cellular network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Annual service contract is required for E-Telematics service after trial. Call 1-833-811-3673 or go to FordPro.com to activate E-Telematics service.

