Ford Pro™ Privacy Notice

This Ford Pro™ Privacy Notice (this “Notice”) describes how Ford Pro™, a brand of Ford Motor Company, along with our affiliates and subsidiaries (collectively, “Ford Pro,” “Ford,” “we,” “us,” or “our”), collects, uses, and discloses your Personal Information (as defined below).

This Notice covers your interactions through fordpro.com or any websites, mobile applications, devices, or online and offline platforms and locations where this Notice is presented to you (collectively, the “Website”). It also includes, but is not limited to, when you purchase Ford Pro fleet vehicles or parts, subscribe to or access our services, such as data services, telematics services, charging solutions and services, parts loyalty rewards programs, insurance-related services, and commercial lines of credit (collectively, the “Services”). In the event of a conflict between any other Ford policy, statement, or notice and this Notice, this Notice will will take precedence with respect to the Personal Information processed using the Website and the Services.

As used in this Notice, “you” or “your” refers to any individual or entity that purchases a Ford Pro fleet vehicle or subscribes to the Services and explicitly excludes operators and drivers of Ford Pro fleet vehicles. Operators and drivers should refer to the fleet vehicle purchaser’s or subscriber’s privacy notice for information about how they handle Personal Information.

Please read this Notice carefully before using the Website and the Services. By using the Website and/or the Services or agreeing to any terms and conditions that display, link to, or refer to this Notice, you acknowledge the disclosures in this Notice.

If you do not agree with this Notice, please discontinue use of the Website and the Services.

“Personal Information” means any information related to an identified or identifiable natural person, subject to applicable data protection laws. Personal Information includes the term “personal data” as used in data privacy laws.

Depending on the nature of your interaction with us and based on specific legal limitations in your region, we may collect the following types of Personal Information about you, some of which may be considered sensitive Personal Information under applicable law. Note that the specific Personal Information we collect about you may not include all the examples listed or may include a combination of the examples listed.

• Contact Information, including names, home addresses, personal email addresses, organization/business names, business addresses, business phone numbers and emails, unique personal identifiers, online identifiers, fleet identification numbers, IP addresses, email addresses, fax numbers, account names, vehicle identification numbers (VINs), radio frequency identification (RFID) information, or other similar identifiers.
• Account Details, including account names, fleet identification numbers (FINs), usernames, passwords, and security questions.
• Commercial Information, including records of products, services, or subscriptions purchased, obtained, considered, or used, or information related to incentive programs or commercial lines of credit with Ford Credit, which may include collecting a full or partial social security number (for example, if you access the Services as a sole proprietorship) or an employee identification number (EIN) in the United States.
• Content of Communications, including emails, customer service requests, website chats, requests for demos, and survey responses.
• Parts Loyalty Rewards Program, including the amount you have spent on products and credits you can redeem at approved dealerships and distributors.
• Charging Data, including charging-related information, including the location of charging events of your fleet of vehicles (this may include at-home charging depots).
• Connected Vehicle Information, once the modems on your fleet of vehicles have been enabled, Ford Pro may (depending on the equipment and features your fleet vehicles come equipped with) collect the following information:
  • Vehicle Location, such as latitude and longitude of your vehicle collected in real time, including through global positioning system (GPS) data. This information can be used to determine your vehicle’s current location, travel direction, and speed.
  • Vehicle Data tells us the vehicle information, such as Vehicle Identification Number (VIN), hardware model and part numbers; and the performance and diagnostics status of vehicle systems, such as fluid levels, tire pressure, battery life, warning indicators/alerts, odometer, and door locks.
  • Driving Data tells us how the vehicle is operated and used, such as use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.
  • Connected Voice Data, such as voice commands/utterances when you activate the in-vehicle voice recognition system.
  • Connected Camera Data, such as images and videos from exterior and interior facing vehicle cameras.
  • Environment Data tells us the weather conditions, road segment data, road surface conditions, traffic signs, and other surroundings collected when the vehicle is driven.
  • Electric Vehicle Battery Information, such as charging events, charging location, battery status, and other factors indicating battery health.
• Camera Data: When you enable the virtual assistant for support or troubleshooting, we may collect camera and video footage from your mobile device to help diagnose and resolve issues. 
• Mobile Device Location: Your current location combined with your device sensors can be used to determine your location. If you have enabled location services on your device, this data will be collected when the app is running in the foreground or background, including through global positioning system (GPS) data. 
• Route and Destination Information, including address or point of interest search requests when you use navigation features. 
• Computer or Mobile Device Information, including unique device identifiers, IP addresses, device identifiers, browser types, operating systems, and data regarding network-connected hardware (e.g., computers or mobile devices). 
• Internet or Other Electronic Network Activity Information, including location data inferred from your browser IP address; browsing history on the Services, search history through the Services, and information regarding your interactions with the Services, the Website, or Ford Pro advertisements; the length of time spent on the Website; the pages viewed on the Website; the frequency of visits to the Website; and certain other available information. 
• Demographic information (as permitted in your country of residence), including age, gender, disability, and military or veteran status. 
• Inference data, including inferring location data from your browser IP address (this helps us present the correct website in the correct language), and creating a profile reflecting your preferences, characteristics, abilities, and aptitudes. We may also infer potential fleet vehicle repair and maintenance needs from driving behavior data—such as harsh braking, rapid acceleration, and excessive idling.

In accordance with applicable law, we may collect your Personal Information (as identified above) from the following sources (whether we collected information from a specific source depends on the nature of your interaction with us):

• Directly from you. We may collect Personal Information from you when you provide it to us, including but not limited to: your application for a commercial line of credit; use of the vehicle integration system (which may include telematics systems such as Ford Pro Marketplace, cloud connectivity, mobile app integration, over-the-air updates, and communication between vehicle and telematics systems); use of charging depots or charging solutions; interactions with the Website and the Services; requests for demonstrations of the Services; enabling the virtual assistant feature on your mobile phone; or providing information in response to a survey.
• Dealers, Distributors, and Repairers. We may collect Personal Information in connection with Ford Pro fleet vehicle and parts sales and service. For example, when you purchase or lease a vehicle from a Ford or Lincoln dealer, the dealer provides contact information to Ford Pro, including your name and address, as well as vehicle identification number (VIN) and purchase information such as purchase date. When you service or repair your Ford Pro vehicle with a Ford or Lincoln dealer, we receive contact information and vehicle service information (and certain other vehicle repair information), which includes history of repairs and may include information such as visit details, service details, repair history, applicable recall repairs, repair order details and payment, and warranty and extended service plan information. We may receive vehicle diagnostic information from dealers or other repairers when your vehicle is serviced or repaired using diagnostic scan tools connected to your fleet vehicles.
• Charging Depots, Stations and At-Home Solutions.  We may collect Personal Information in connection with your use of charging depots, stations, and even at-home charging depots and solutions.
• Created by us. We create Personal Information about you, such as credentials for access to the Services; fleet identification numbers; loyalty rewards program information; and inferences generated about mileage to provide you with commercial lines of credit, charging solutions, and other services; and inferences generated from driving behavior to identity potential vehicle repairs and maintenance requirements.
• Third Parties and Service Providers. We may collect Personal Information about you from third parties, including agents, vendors, consultants, and service providers. These parties may act on our behalf to help manage or operate our business, or may provide data to help us deliver goods and services, improve our records, personalize advertising, and suggest services that may be of interest to you. We may combine this information with data collected through other means described in this Notice to better serve you and improve our offerings.
• Our Family Companies. We collect Personal Information from companies within the Ford Motor Company family of companies. Our “family of companies” is the group of companies related to us by common control or ownership. We receive such Personal Information as permitted in order to help us manage our business and workforce.
• Law enforcement agencies, courts, regulatory agencies, and other government agencies. We may receive Personal Information from government agencies to comply with the law, to protect your personal safety or the safety of others, to protect our or others’ rights, or to investigate fraudulent or illegal activity, or any activity that violates or may violate applicable laws, regulations, legal processes, or our policies.
• Your account administrator. If you access the Services through an entity with whom we do business, we may receive Personal Information about you from that entity’s account administrator.   Please refer to the privacy notice of that entity for information about how they handle your Personal Information.
• Parties to corporate transactions. As permitted by law, we may receive Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or transfer, divestiture, or sale of all or a portion of a business or assets.
• Public sources. We may also collect Personal Information available on public company registers about you or other public sources associated with your business.
• Automatically when using the Website and the Services. We automatically collect certain internet or other electronic network activity Information (as more fully described in the section titled Personal Information We Collect above) about you when you access or use the Website, the Services or interact with Ford Pro advertisements or emails (“Usage Information”). Usage information collected as part of the Services may also include Connected Vehicle Information (as described in the section titled Personal Information We Collect above). As indicated above, the Connected Vehicle Information collected varies based on the equipment installed in your fleet of vehicles. The methods we use to collect usage information include:
  • Location-identifying Technologies. We use GPS software, geo-filtering, original equipment manufacturer (“OEM”) telematics embedded hardware, and cloud platform software for data collection and data management, and other location-aware technologies to locate users (sometimes precisely), or make assumptions about user locations, for purposes such as verifying a user location and delivering the Services described above. If you have enabled GPS or other location-based features through the Website and the Services, user device location may be collected by Ford Pro, our service providers, and third parties, like Google, in order to provide the Services to you.
  • Telematics Data. We collect and use various types of Connected Vehicle Information to provide connected features and services, troubleshoot issues, improve our products, conduct research and development, and offer tailored products and services.
  • Log Files. Log information is data about an individual’s use of the Website or the Services, such as IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which may be collected and stored in log files.
  • Cookies and Tracking Technologies. The Website and the Services use cookies, pixels, web beacons, tags, trackers, and similar digital technologies (“Tracking Technologies”) to operate the Website and the Services and to help collect data.
    • Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. The Website or the Services may also contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on the Website or Services, count users who have visited the Website or the Services and gather usage and performance data.
    • Tracking Technologies on the Website or the Services are used to store your preferences and settings, help authenticate your Ford account and enable you to sign in, provide interest-based advertising, combat fraud, analyze how the Website or the Services perform, personalize your experience and the content you see on the Website or Services (such as by conveniently auto-filling data fields in online forms), and fulfill other legitimate purposes.
    • We also include Tracking Technologies in our promotional email messages or newsletters to perform analytics, including to determine whether you open and act on them, and in our ads appearing on other sites to measure the performance of those ads.
    • The Website or the Services often include Tracking Technologies from third-party vendors, consultants, affiliates, and other service providers. In some cases, that is because we have hired a third party to provide services on our behalf, such as site analytics or advertising. In other cases, it is because our webpages contain third-party content (such as embedded videos, maps, plug-ins, or ads) that contain digital technologies used to track operability and performance of the content, as well as your interaction with the content to determine its effectiveness. When your browser connects to a third party’s web server to retrieve content and/or Tracking Technologies, that third party is able to set or read its own Tracking Technologies on your device and may collect information about your online activities over time and across different websites or online services that also contain that third party’s content or Tracking Technologies. For example, the Website or the Services use third-party tools (such as Amplitude, Dynatrace, Google, and Mouseflow), to support the operation and performance of the Website or the Services and to analyze your interactions and experiences with the Website or the Services, including the features you engage with, how you navigate, and your click/touch, movement, scroll, and keystroke activity.
      • You can find more information on Amplitude’s privacy practices here.
      • You can find more information on Dynatrace’s privacy practices here and how to opt out here. 
      • You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.
      • You can also find more information on Mouseflow’s privacy practices here and how to opt out here. 
      • For more information about the privacy practices of the other third-party Tracking Technologies, please review their privacy policies.
  • Device and Activity Monitoring. We use technologies that monitor, and may record, certain user interactions with the Website or the Services, and/or collect and analyze information from vehicles and user devices, such as, without limitation, the operating system, plug-ins, system fonts, and other data, for purposes such as identification, security, fraud prevention, troubleshooting, tracking, and/or improving the Website and customizing or optimizing user experience on the Website.
  • Interactive Features. Ford Pro may engage vendors, such as Salesforce, to provide certain interactive features on the Website or the Services. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature for customer service, transactional, and other informational purposes. When you participate in interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information you submit to provide the service on our behalf. By using an interactive chat feature, you may be interacting with a Generative AI platform and not a live person. Unless otherwise provided for as part of the Services, do not provide confidential or proprietary information when using an interactive chat feature. Information, decisions, or advice provided by an interactive chat feature, or any materials retrieved therefrom, including those to any third party, may not have been reviewed for content or accuracy. Note also that some technologies used on our Website allow us and our service providers to monitor and analyze how visitors use the Website to better understand user behavior and improve the Services. When you interact with us online, information related to your behavior may be collected by us and our service providers.
    
    
    

We may combine Personal Information we obtain about you from one source with Personal Information we obtain through other means described above.

The Personal Information we obtain about you may be used for the following purposes:

• Onboarding. We may use your Personal Information to onboard and enroll you in the Services.
• Conduct Business. We may use your Personal Information to conduct business with you, such as processing transactions and orders; provide customer support and technical support (including vehicle service, warranty and recall); troubleshooting issues with your fleet vehicles or the Services; providing credit and financing services; enabling vehicle configuration on the vehicle integration system; supporting you in managing and maintaining your fleet vehicles and fleet operations, including enabling accurate validation and reimbursement to your employees who charge assigned fleet vehicles at their residences; or provide a demonstration of the Services; and generate Website analytics to improve our platforms and systems.
• Operate, Maintain, and Improve your Ford Pro Vehicle and Parts, the Website and the Services. We may use your Personal Information to understand how you use the Services; customize or personalize your experience; monitor and analyze your trends, usage, and activities with the Services; compile user data, including with data about users that we collect through other sources and may be used for marketing and other purposes where legally permitted; deliver promotional content; improve the Services; develop new products, services, and marketing; provide technical support and troubleshoot; offer customer assistance; and safeguard the Services. We may also use Connected Vehicle Information to operate, maintain, enhance, optimize and improve existing or new vehicles and parts, products, features, and services, including the Services as well as evaluate the quality of and improve our existing products, services, processes, and technologies, including investigating, verifying, or maintaining the quality or safety of a Ford Pro fleet vehicle, service, product, or technology; updating our products and services; evaluating the quality of the products and services that our suppliers provide to us or on our behalf; and troubleshooting and debugging activities to identify and repair technical errors that impair existing or intended functionality. We may use driving behavior data to predict the maintenance needs of your fleet of vehicles. For example, if we detect frequent hard braking, we might suggest a tire inspection or replacement. These insights may be shared with you to help you stay informed about your fleet vehicles’ condition and any recommended services.
• Provide the Services. We may use Personal Information to provide you the Services, including fleet purchasing and leasing services, commercial lines of credit, fleet management services, fleet administration services, Ford Drive app, insurance services, telematics services, loyalty rewards services, and vehicle upgrade transactions.
• Communication. We may use your Personal Information to communicate with you, including responding to user comments, website chats, questions, and requests; providing customer support; and sending users updates and administrative messages (if an opt-out is available, users will find that option within the communication itself or in the account settings). This may include providing you with a demonstration of the Services and offering location-based customer assistance. When you engage with our virtual assistant or contact us for help, we may collect and use photos and video footage—with your permission—to assist in troubleshooting and resolving issues. We may also use Personal Information to provide you with incentives, loyalty rewards programs, or other products and services. Communication may involve automated processing in support of these interactions.
• Access Management. We may use your Personal Information to manage your access rights to the Services and the physical location of our premises, such as by providing you with login credentials to the Services, badges to enter buildings, radio frequency identification (RFID) cards to authenticate drivers at charging points, and otherwise manage our physical, online, and corporate information.
• Legal Obligations and Security. We may process your Personal Information to fulfill our legal obligations, including reporting and tax documentation; prevent, investigate, identify, or take any other action regarding suspected or actual fraudulent or illegal activity, or any activity that violates or may violate applicable laws, regulations, legal processes, or our policies. We may use, screen, and share your Personal Information as part of our due diligence procedures; to assist in verifying your identity; to facilitate and manage our relationship with you; to protect our or others’ interests; and to comply with Office of Foreign Asset Control (OFAC) or other prohibited or denied party lists and international governmental or regulatory requirements concerning, among other things, money laundering, asset control, and anti-terrorism. Ford will not make any solely automated decisions which significantly affect you. As a result of our watchlist screening process, we may from time to time request additional or specific identification or documents from you regarding you or your business. We may process your Personal Information to comply with applicable laws, regulations, or legal processes as well as industry standards and our company policies. Additionally, we may process your Personal Information to meet our contractual and legal obligations and protect the security of our systems and personnel.
• Corporate Restructuring. We may use your Personal Information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
• Research and Development. We may use your Personal Information for research and development of new vehicles, products, and services.
• Dealer Support.  We may use your Personal Information to support Dealer operations.
• Consent. We may use your Personal Information for other purposes that you consent to.
  
  
  

We or our business partners may de-identify and/or aggregate Personal Information and use it for any purpose in accordance with applicable law.

In accordance with applicable laws, we may use artificial intelligence, algorithms, automated decision-making technology, and other automated means to process your Personal Information in tools that we make available to you. You may have certain rights related to such automated processing, which may vary depending on your location.

We disclose your Personal Information for any purposes consistent with this Notice, our written statements at the point of collection, with your consent, when you direct us to share it with others, in order to conduct business with you, to operate our business or as permitted under applicable law. We may disclose your Personal Information for the purposes above to the following entities and individuals:

• Our family companies. We disclose your Personal Information to our family of companies for purposes consistent with this Notice and/or other business and operational purposes. For instance, with your consent, we may disclose Driving Data (as more fully described in the section above titled Personal Information We Collect) with our affiliate, The American Road Insurance Company (TARIC), who may use such information to provide insurance rates based on the driving habits of your drivers or operators.
• Your account administrator. If you access the Services through an entity with whom we do business—such as a third-party fleet manager—we may disclose Personal Information to that entity’s designated account administrator. This allows them to onboard end-users (e.g., operators/drivers) to the Services (including the Ford Drive App), fulfill service-related functions, and support business and operations (e.g., assigning vehicle to drivers). Your account administrator may use this information in accordance with their own privacy notice.
• Dealers. We may share Personal Information with authorized dealers, to fulfill requests related to the Services—for example, providing a price quote or enabling dealer follow-up with users on behalf of their business. This may include sharing business contact details submitted through the Website or Services. Each dealership is an independent legal entity with its own privacy practices. Ford and its affiliates are not responsible for how dealers handle Personal Information.
• Agents, vendors, consultants, and service providers. We share your Personal Information with third parties who support our Services and business operations. This includes, for example, engineering, procurement, construction, or maintenance (EPCM) providers contracted by Ford Pro to perform installations or other services at customer-designated locations. These third parties are contractually required to keep your information confidential and use it only for the purposes of providing services on our behalf.
• Law enforcement agencies, courts, regulatory agencies, and other government agencies. We may disclose your Personal Information to comply with legal and/or reporting obligations (such as taxing authorities); legal processes (such as court orders, subpoenas); or other legal requirements of any governmental authority, whether in connection with threatened or actual litigation or otherwise, to protect our legal rights or property, to enforce our policies and procedures, to protect the legal rights or property or physical security of others, or for the prevention or detection of crime where such disclosure is lawful.
• Professional advisers. We may disclose your Personal Information to manage risks, obtain professional advice, perform investigations, and exercise or defend against legal claims.
• Third parties and authorized service providers. We may disclose your Personal Information to third parties when instructed by you (or with your consent—for example, to your authorized service providers such as Geo Tab).
• Parties to corporate transactions. As permitted by law, we may disclose your Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of a business or assets.

California Residents:

Please review the California Privacy Notice and Notice at Collection to understand your privacy rights and how to exercise them.

Self-Service:

You may receive access to websites and applications, including the Ford Pro Marketplace dashboard, owned or managed by us where you have a profile you can access. For these websites and applications, authorized users may have the ability to modify Personal Information in their profiles. Personal Information changes for users without self-service access should be managed through the fleet administrator.

Cookies and Tracking Technologies:

Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so a user may need to set them separately. Users should review their browser’s help menu for instructions or visit www.allaboutcookies.org for more information. Please note that if all cookies are disabled, some features of the Website or the Services may not function properly.

Do Not Track Signals and Industry Programs:

Browser settings may allow users to automatically transmit a “Do Not Track” signal to online services visited. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, our services are not designed to respond to “Do Not Track” signals received from browsers. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described below. Users may choose not to receive some interest-based advertising by submitting opt outs. Some of the advertisers and service providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how to exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit www.aboutads.info/choices/. To learn more about the NAI and opt-out options for their members, see www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising but does not mean a user will no longer receive any targeted content and/or ads (e.g., from other ad networks).

Email Communications:

A user may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every marketing email we send. If a user opts out of our marketing email communications, we may still send email messages related to the user’s account, the Services, or purchases with us. Unsubscribing from our marketing communications will not affect the level or quality of service we provide.

Third-Party Links:

The Website and the Services may contain links to other content, products, services, features, websites, mobile applications, platforms, or properties that Ford does not own or operate (“Other Sites”) even if they look similar to ours. Please be aware that Ford is not responsible for any Other Sites, their content or operation, or the privacy policies or data practices of the parties that offer the Other Sites, even if you access them via our products or services.

Third-Party Services:

Ford Pro is not responsible for third-party applications or services that are governed by a privacy notice other than Ford Pro’s and that may be integrated with or offered through the Services (these are also referred to as “Additional Services” pursuant to the Ford Pro Subscription Services Terms and Services). For instance, Ford Pro is a reseller of certain third-party products and services, some of which may collect or process Personal Information. Ford Pro does not act as a business or controller of Personal Information collected or processed in connection with such third-party products and services, and such products and services are not subject to the provisions of this Notice. Collection and processing of Personal Information (including sensitive Personal Information) in connection with such third-party products and services is subject to the third party’s privacy notice or other relevant agreements applicable to you.

Google reCAPTCHA:

Some of the Services incorporate the Google reCAPTCHA tool, which collects hardware and software information, such as device and application data, in order to perform integrity checks and help prevent bots from using the feature. Your use of the reCAPTCHA tool is subject to the Google Privacy Policy and Google Terms of Use.

Google Maps:

Google Maps services and Google Application Programming Interfaces (“APIs”) provide essential functionality for some of the Services (e.g., Ford Pro Drive App), which provide users with certain features like maps, address information, and searches for places or points of interest, and Location (which helps your driver locate where your Ford Pro fleet vehicle is parked). We share the following categories of personal information with Google when you or your drivers use the Google Maps services and through APIs:

• Precise Location: Depending on the Ford Pro Drive App feature or the functionality being used, this could be the precise location of your Ford Pro fleet vehicle, a driver’s mobile device, or another place or point of interest searched for.
• Identifiers: Including device IP address, a unique Maps Software Development Kit (“SDK”) identifier, and a generic Ford Pro identifier.
• Technical Device Information: Information about a device, including device type, operating system version number, SDK version number, screen size, and color theme.
• Maps Performance and Interaction Events Data: Including panning, zooming, and abnormal termination / crash metrics.
• Search Queries: Including the specific terms and phrases users search for within the Ford Pro Drive App.
  
  

Google uses cookies and the personal information it collects through use of the Google Maps services and Google APIs to provide the Google Maps services and other services supported by the Google APIs; to troubleshoot and provide technical support; to maintain Google Maps platform security and capacity; to improve Google Maps and other Google APIs, products, and services; and for other purposes described in Google’s Privacy Notice. Your use of Google Maps is also subject to the Google Maps/Google Earth Additional Terms of Service.

Users of the Website and the Services must be eighteen (18) years of age. Our Website and the Services are not available to minors.

We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding each category of information for as long as one of the following criteria apply:

• If your Personal Information is reasonably necessary to manage or conduct our business operations, manage our relationship with you, or satisfy another compatible purpose or reasonably necessary purpose for which we collected the Personal Information and provided you notice;
• If your Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
• If we are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.
  
  
  

Where your Personal Information is used for more than one purpose, we may retain it until the purpose requiring the longest retention period no longer applies. For more information about our retention policies, please contact us using the contact details below.

The Personal Information we collect may be stored in, accessed from, and processed in the United States, your country or region, or in any other country where we or our affiliates, subsidiaries, or vendors maintain facilities. The storage location(s) are chosen for efficient operations and to improve performance. We take steps designed to ensure that the Personal Information we collect is processed according to the provisions of this Notice and applicable law wherever the data is located. Please be aware that the data protection laws and regulations that apply to your Personal Information that is transferred to the United States or other countries may be different from the laws in your country of residence, and different standards may apply to how your Personal Information is used and protected. We use appropriate safeguards to ensure your Personal Information is protected in accordance with applicable legal requirements, including contractual clauses approved by the applicable jurisdiction.

Where your consent is required to transfer Personal Information to a recipient outside of your relevant jurisdiction, we will only transfer your Personal Information with your consent. Because of the nature of certain Services, you may be unable to participate in certain offerings if you do not consent to such transfer. You can withdraw your consent by contacting Ford Pro by using the information in the How to Contact Us section of this Notice.

While no systems, applications, or websites are 100% secure, we take reasonable and appropriate steps to help protect Personal Information from unauthorized access, use, disclosure, alteration, and destruction. To help us protect your Personal Information, we request that you use a strong password and never disclose your password to anyone or use the same password with other sites or accounts.

We reserve the right to amend this Notice at our discretion and at any time. When we post changes to this Notice, we will change the “Effective Date” at the top. If we make material changes to this Notice, we will provide notice or obtain consent regarding such changes as may be required by law.

If you have a privacy concern, complaint, or a question for Ford Pro, please contact us at Ford Motor Company, Customer Relationship Center, P.O. Box 6248, Dearborn, MI 48126. Telephone at 1-800-392-3673 (1-800-232-5952 TDD for the hearing impaired), Available M-F 8:00 am - 11:00 pm EST, Available Sat. 8:00 am – 8:00 pm EST.

Ford Motor Company of Australia Pty Limited ABN 30 004 116 223 (Ford Australia) collects, uses, and discloses Personal Information in connection with the Services in accordance with the Ford Pro™ Privacy Notice (main Notice) and this Australia Disclosure. This Australia Disclosure supplements and takes precedence to the extent of any inconsistency with the main Notice. This Australia Disclossure does not cover our collection or processing of Personal Information in connection with products or services provided to retail customers. For information about Ford Australia’s privacy practices with respect to retail customers, please refer to the Ford Australia Privacy Policy.

What is Personal Information?

For the purposes of this Australia Disclosure, Personal Information has the meaning given by the Privacy Act 1988 (Cth), which is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information or opinion is true or recorded in a material form.

Does Personal Information leave Australia?

Yes, we may disclose Personal Information to recipients located outside Australia, such as our related companies and overseas service providers, for the purposes set out in the main Notice. The countries in which the overseas recipients may be located include the United States of America, United Kingdom, Thailand, India, and countries in the European Union where our related companies or service providers are located.

How can you access and correct Personal Information we hold about you?

You may request access or a correction to your Personal Information by contacting us using the details below. We will provide access to your Personal Information in accordance with (and subject to any exemptions set out in) the Privacy Act 1988 (Cth). We may require that you provide suitable identification and, where permitted by law, we may charge an administration fee for granting access to your Personal Information.

Complaints

If you have any questions, concerns or complaints about our collection, use or disclosure of Personal Information, or if you believe that we have not complied with the main Notice or this Australia Disclosure, please contact us using the details below. We will take any privacy complaint seriously and any complaint will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information that we may need. If you are not satisfied with the outcome of our assessment of your complaint, you may wish to contact the Office of the Australian Information Commissioner.

Contact Details

Please address all privacy complaints to:

Attention: Privacy Officer

Ford Motor Company of Australia Pty Limited

Private Mail Bag 5

Campbellfield VIC 3061

OR

foacust1@ford.com

If you wish to seek access to or correct or update any personal information we hold about you, or to unsubscribe from or change your contact preferences in relation to our direct marketing, you can contact us by phone call to the Ford Customer Relationship Centre on 13FORD (13 36 73) or email us at foacust1@ford.com.

This California Privacy Notice (this “CA Notice”) supplements the Ford Pro™ Privacy Notice (the “main Notice”) and describes how Ford Pro collects, uses, and discloses the Personal Information of California residents. This Notice also explains your rights relating to Personal Information under the California Consumer Privacy Act, as amended (the “CCPA”).

Unless otherwise noted, the disclosures contained within this CA Notice describe our current practices and our practices for the twelve (12) months preceding this CA Notice’s Effective Date.

This CA Notice applies to Personal Information we collect about you when you interact with Ford Pro or manage one of our products or Services as the representative of an entity that is a Ford Pro customer. This CA Notice does not convey rights relating to Personal information under the CCPA for data processed by Ford Pro in connection with Services Ford Pro provides as a service provider.

This CA Notice supplements other parts of our main Notice and provides additional information for California residents. In the event of a conflict between any other Ford policy, statement, or notice and this CA Notice, this CA Notice will prevail as to California residents’ rights under the CCPA. Capitalized terms in this CA Notice have the same meaning as the matching terms defined in our main Notice.

What Personal Information We Collect and Why We Collect It

We collect Personal Information about California residents as described in the section titled Personal Information We Collect in the main Notice, and for the purposes outlined in the section titled How We Use the Personal Information We Collect. This includes the following categories of Personal Information as defined by the California Consumer Privacy Act (CCPA). Please note that the specific pieces of Personal Information we collect may vary depending on your interactions with us and may not include all examples listed below:

• Identifiers (e.g., name, alias, postal address, email, phone number, IP address).
• Customer Records (as defined in Cal. Civ. Code § 1798.80(e), e.g., Social Security number, driver’s license, financial or medical information).
• Protected Classification Characteristics (e.g., age, race, gender, disability, veteran status).
• Commercial Information (e.g., records of products or services considered or obtained).
• Biometric Information (e.g., fingerprints, facial recognition data).
• Internet or Other Electronic Network Activity (e.g., browsing history, interactions with websites or apps).
• Geolocation Data (e.g., location inferred from IP address).
• Sensory Data (e.g., audio, visual, or similar information).
• Professional or Employment-Related Information (e.g., job history, performance data, background checks).
• Non-Public Education Information (e.g., transcripts, disciplinary records).
• Inferences (e.g., profiles reflecting preferences or characteristics).
• Sensitive Personal Information, including government identifiers (e.g., driver’s license numbers), account credentials (e.g., usernames and passwords), and precise geolocation data (e.g., GPS from vehicles). This information is used solely to provide and manage fleet services, secure accounts, and support the purposes set out in the section titled How We Use the Personal Information We Collect. We do not use SPI to infer characteristics about you, and we do not use or disclose SPI in ways that trigger the CCPA right to limit use and disclosure.

We or our service providers may deidentify your Personal Information (including Sensitive Personal Information) and disclose this deidentified information to others as permitted by applicable law. Where we deidentify information or use deidentified information, we will maintain it in deidentified form and will not attempt to reidentify it, in accordance with the CCPA’s requirements.

How We Collect, Use, Disclose, and Retain Personal Information About California Residents

We collect, use, disclose  and retain Personal Information about California residents as described in the sections titled:

• Personal Information We Collect
• How We Use the Personal Information We Collect
• How We Disclose the Personal Information We Collect
• How Long We Keep Personal Information

These sections describe the categories of Personal Information and Sensitive Personal Information we collect, the purposes for which we use it, the entities with whom we disclose it, and our retention practices.

Your California Privacy Rights

The CCPA gives California residents certain rights. Where required, we will ask you to verify your identity before honoring your requests (this includes requests made by authorized agents).

Right to Access/Know. You have the right to request that we provide you with the following information:

• The categories and specific pieces of Personal Information we have collected about you in the last twelve (12) months.
• The categories of sources from which we collect Personal Information.
• The Business or Commercial Purposes for collecting or using Personal Information.
• The categories of Personal Information we have disclosed about you for a Business Purpose and the categories of recipients to which it was disclosed.

Right to Delete. You have the right to request that we delete Personal Information under certain circumstances, subject to several exceptions, including when we are legally required to retain such Personal Information.

Right to Correct. You have the right to request that we correct Personal Information that we maintain about you if you believe it is inaccurate. We may request documentation from you in connection with your request. Upon receipt of a verifiable request to correct inaccurate Personal Information, we will use commercially reasonable efforts to correct Personal Information. You can also correct certain Personal Information that we maintain about you by logging into your Ford Pro account.

Right to Opt Out. You have the right to opt out of the sale and sharing of your Personal Information. You can opt out of sales or sharing via Tracking Technologies through an opt-out preference signal or through our Cookie Settings. You may opt out through our cookie preference center by clicking on the “Cookie Settings” link in the footer of the Website. We have also enabled Global Privacy Control, which is designed to recognize opt-out preference signals. To process your request through an opt-out preference signal, you must use a browser or extension that supports the preference signal. If you choose to use an opt-out preference signal, you will need to turn it on for each browser and each device you use. If you would like to opt out of sales and sharing other than through online Tracking Technologies, you can do so by clicking on the “Your Privacy Choices” link in the footer of the Website.

Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have a right to not be discriminated against for exercising rights set out in the CCPA.

How to Exercise Your California Privacy Rights

If you have an account with Ford Pro, you may manage your account, including accessing, deleting, or correcting certain Personal Information we have about you, by accessing your Ford Pro account at fordpro.com.

If you are a resident of California, you can also exercise your CCPA rights by submitting your request(s) to us through our web form or by calling us at, at 1-800-392-3673 (1-800-232-5952 TDD for the hearing impaired).

If you want to exercise more than one of your CCPA rights, please submit a separate request for each CCPA right, so we can track and respond to your requests more effectively. Please be aware that we will process your requests in the order we receive them. 

Whether you use the web form or call us, we will need information from you to process your request so that we can confirm you are a California resident; determine if we have Personal Information about you; and, for access, correction, and deletion requests, verify your identity.

Please be aware there might be circumstances where we will not honor your request, as permitted under the CCPA. For example, if we cannot verify your identity and that you are a California resident, we may not honor your request. In addition, we may not delete your Personal Information if an exception under the CCPA applies. 

You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us. Authorized agents must provide written permission from the consumer and may be required to verify their own identity. We may also require the California resident to confirm the request directly.

This Canada Disclosure (“Canada Disclosure”) describes how Ford Pro collects, uses, and discloses the Personal Information of Canada residents. This Canada Disclosure also explains your rights relating to Personal Information processed under Canadian privacy laws.

Some or all of your Personal Information may be processed outside of Canada, including in the United States, where we use appropriate means to provide a comparable level of security and where the laws of such locations may permit governmental, law enforcement, or regulatory authorities to have access to such Personal Information. If you would like to obtain more information about our use of service providers located outside of Canada, please contact us using the Connect with Us section of this Canada Disclosure.

If the collection, use, or transfer of Personal Information about you is subject to federal and/or provincial data protection laws in Canada, and according to the laws applicable to your jurisdiction, you may contact us in writing to review, correct, or update certain of your Personal Information.

As required or permitted by law, you may be entitled to additional rights, including: (1) the right to control the dissemination of your Personal Information; (2) the right to receive computerized Personal Information collected from you in a structured, commonly used technological format, and to have this information transferred directly to another organization; (3) the right to be informed of and submit observations regarding automated decision-making; (4) the right to request information about data processing; and (5) the right to withdraw your consent.

If you wish to exercise any of your rights, have questions regarding this Notice, or any other queries, complaints or concerns regarding your Personal Information, you may contact us in writing using the Connect with Us section of this Canada Disclosure. You will be asked for sufficient Personal Information for us to verify your identity and the details about the Personal Information you are interested in prior to us processing your request.

Connect with Us: Privacy Officer, Ford Motor Company of Canada, Limited, P.O. Box 2000, Oakville, ON, L6K 5E4.

This Mexico Disclosure (“Mexico Disclosure”) describes how Ford Motor Company, S.A. de C.V. (Ford Mexico) with registered address at Henry Ford No. 100, Piso 5, Colonia San Mateo Nopala, Naucalpan de Juarez, Estado de México, México, C.P. 53126 (“Ford Pro Mexico”) collects, uses, and discloses your Personal Information. This México Notice also explains your rights relating to Personal Information processed under Mexican privacy laws.

Ford Pro Mexico may transfer your Personal Information both inside and outside the United Mexican States (“México”) to subsidiaries, affiliates, and companies related to Ford Pro Mexico, its Authorized Dealers, and/or its third-party service providers with whom it has a legal relationship How We Disclose the Personal Information We Collect, as well as to competent authorities.

Regarding the transfer of Personal Information to third-party service providers, we inform you that if you do not express your refusal (by sending a request that complies with the characteristics of the Access, Rectify, Cancel or Oppose (“ARCO”) Request described immediately below, addressed to the email: privacy1@ford.com, or presented on business days from 10:00 a.m. to 5:00 p.m. at the Ford address within a period of five calendar days from the date this Mexico Disclosure is made available) we will understand that you have given us your consent for said transfer.

ARCO Request

All your Personal Information is treated in accordance with the applicable legislation in force in México; therefore, we inform you that you have at all times the right to access the Personal Information that Ford Mexico has and the details of the processing of the same, as well as to rectify them if they are inaccurate or incomplete; cancel them when they turn out to be excessive or unnecessary for the purposes for which they were obtained; and oppose its processing for the fines provided for, through the Ford Personal Data Protection Committee and/or Legal Affairs Office, by sending a request signed by the owner, addressed to the email: privacy1@ford.com; or presented on business days from 10:00 a.m. to 5:00 p.m. at the Ford Mexico address, containing at least the following information:

• Full name of the data owner.
• Address of the owner of the data and/or email address to communicate a response to the request.
• Official documents that prove identity and/or authorization to represent you in the application (ID granted by the National Electoral Institute (“INE”) or current Passport).
• Description of the Personal Information on which you intend to exercise any ARCO right.
• Any other element that allows the location of personal data and attention to your request.
• Through these channels, in your request you will be able to specify the means by which you wish to receive a response, since if you do not have this specification on your part, Ford Mexico will establish the channel that it considers relevant to send you the response at your request.

Through these channels, you may specify in your request the means by which you wish to receive a response. However, in the absence of such specification from your part, Ford Mexico will determine the channel it deems appropriate to provide you with the response to your request.